Real Businesses.
Real Results.

Right Way Power Washing was running Google Ads but paying far too much per lead. Their DIY setup had three critical flaws: uncontrolled broad match keywords causing budget bleed on irrelevant searches, all keywords crammed into a single ad group making ads generic and low-quality, and zero conversion tracking — meaning Google's algorithm was optimizing for empty clicks instead of real customers.

We rebuilt the entire campaign from scratch with a focus on strict search intent and hyper-local targeting across Naperville and a 25-mile radius. The campaign was restructured into three dedicated ad groups — General Gutter Cleaning, Near Me Searches, and Location-Specific (Naperville) — each with tightly matched keywords and relevant ad copy. We eliminated wasteful broad match terms and switched to phrase and exact match to capture only high-intent buyers. Phone call and form conversion tracking was properly set up so Google's algorithm could finally optimize for actual leads. Ad extensions were loaded with trust signals: Soft Wash Certified, Guaranteed Results, Free Estimate, and strong CTAs like "Get Your Free Estimate Today."

Eliminating irrelevant broad match terms immediately stopped the budget bleed. Higher ad relevance boosted Quality Scores, bringing down cost-per-click. With conversion tracking now active, the client can see their exact marketing ROI for the first time and scale their budget with confidence — knowing every dollar is tracked back to a real lead.

Action Towing was getting conversions but their Cost Per Lead was painfully high. An account audit uncovered two critical issues: their ads were showing to users far outside their actual service areas — meaning they were paying for leads on jobs they physically couldn't take — and without proper negative keyword management, low-intent searches were inflating their costs with zero return.

We executed a swift turnaround focused on tight geographic control and aggressive keyword hygiene. Location settings were locked down to target only users physically inside Northern Virginia and Central Virginia. We then implemented daily search term audits — reviewing actual user queries every day and immediately adding non-converting terms to a growing negative keyword list. The account was restructured into four high-intent segments: Heavy Duty Towing, Big/Semi Truck Towing, Core Towing, and Emergency + Core Towing. Each ad group got custom headlines matched to search intent, and we loaded ads with local trust extensions including "Virginia's Secure Motorcycle Towing," "Top Rated in Virginia," "ACE Award Winner," and "BTRO-certified" to maximize click-through rates from local drivers in urgent situations.

Fixing the geographic targeting completely eliminated ad delivery to unserviceable locations, stopping the out-of-area budget drain immediately. Daily negative keyword audits cleaned up incoming traffic and drove down the overall Cost Per Lead. With a highly relevant local audience locked in, the client's budget started generating high-value, immediate dispatch phone calls from drivers in genuine need — exactly the kind of conversions that grow a towing business.

Electrical Experts of Colorado was running Google Ads but struggling with low conversion rates and high customer acquisition costs. Their setup had three major gaps: all search intents — emergency calls, general inquiries, and specialized requests like panel upgrades — were dumped into one ad group, producing generic ads that didn't match what users were actually searching for. They were also missing localized traffic from high-intent "near me" and city-specific searches across Colorado Springs, Longmont, Denver, and Greeley. On top of that, their ads lacked the trust signals homeowners look for when hiring an electrician.

We completely restructured the account into six granular, service-specific ad groups — Residential Electrical (General), Near Me Searches, Electrical Panels, Electrical Repairs, Outdoor Lighting, and Electrical Safety — each with tightly matched keywords and custom headlines. Location-based keywords were mapped to Colorado Springs, Longmont, Denver, and Greeley to capture city-level search volume. Trust and credibility were maximized through strong ad extensions: callouts highlighting 40+ Years Experience, BBB Accredited, and 5-Star Rated Service, sitelinks for Commercial Services and Remodels & Renovations, and a prominent click-to-call extension with urgency-driven copy like "We're Available Right Now."

Splitting generic keywords from high-intent emergency and panel upgrade searches allowed smarter budget allocation toward the highest-paying jobs. Matching precise service headlines like "Electrical Panel Replacement" to exact search terms boosted Quality Scores and drove down cost-per-click immediately. Adding click-to-call extensions paired with urgency CTAs like "We're Available Right Now" produced a significant surge in direct phone leads from local homeowners ready to book.